[CW: Spoiler for Episode 4 Ahead]
The new Monday-Tuesday drama 'Ms. Incognito,' co-produced by ENA and Genie TV, continues its immense popularity, recording a nationwide viewership rating of 5.1% for its fourth episode. Following the previous series 'My Troublesome Star,' which had a 4.3% rating. 'Ms. Incognito' now holds the highest viewership rating among all ENA dramas aired this year.
According to Nielsen Korea, the fourth episode of 'Ms. Incognito,' aired on October 7, achieved a nationwide rating of 5.1%. The series started with 2.4% in the first episode, rose to 4% in the second, and 4.5% in the third, finally breaking the 5% barrier in episode four.
Ms. Incognito premiered on September 29, opening the curtain on a mysterious narrative. Starring Jeon Yeo Bin, Jinyoung, Jang Yoon Ju, Seo Hyun Woo, and Joo Hyun Young, the drama unveils the secret “hidden identity” behind the name of a “good woman,” delivering intense suspense from the very first episode.
The story begins with bodyguard Kim Young Ran (played by Jeon Yeo Bin), who has lived a financially difficult life, entering into a contract marriage with the chairman of a powerful conglomerate. The chairman, diagnosed with a terminal illness, entrusts her with secrets to protect during the inheritance battle that will unfold after his death, giving her the alias “Bu Se Mi” and sending her to a rural village. Her three-month mission of living under a false identity evolves from simple deception into a high-stakes psychological battle for survival.
Bu Se Mi arrives in Muchang Village, a peaceful and warm countryside town. Disguised as a kindergarten teacher, she initially struggles and appears awkward, drawing the attention of the villagers. Beneath her gentle smile, however, lurks the fear of being discovered. While the villagers accept her as the “kind new teacher,” Jeon Dong Min (played by Jinyoung), a local young man and strawberry farmer, keenly observes her suspicious behavior.
Within the conglomerate, conflicts over the inheritance escalate, involving the chairman’s daughter Ga Seon Young (Jang Yoon Ju), the housekeeper Baek Hye Ji (Joo Hyun Young), and influential legal team member Lee Dong (Seo Hyun Woo). Bu Se Mi’s hidden identity faces the constant risk of exposure amid their competing interests.
In the fourth episode, aired on October 7, Kim Young Ran struggles to adapt to village life while keeping her identity secret. Although she is stationed as a kindergarten teacher, her lack of preparation for teaching causes the children to cry during her first class, drawing Dong Min’s cold scrutiny.
Particularly, Lee Dong assigns Kim Young Ran a new mission: to become friendly with the villagers. As she prepares a welcome event, Dong Min visits her home, creating a tense moment when CCTV footage monitoring the village nearly exposes her secret. At the same time, Baek Hye Ji’s arrival in Muchang Village heightens the suspense to its peak.
'Ms. Incognito' airs every Monday and Tuesday at 10 PM on ENA. Episodes are exclusively available on KT Genie TV’s free VOD immediately after broadcast and are also available on the OTT platform TVING.
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