ENHYPEN named first global ambassador for Samyang Foods’ MEP brand.
K-pop group ENHYPEN has been selected as the very first ambassador for MEP, a global brand launched by Samyang Foods at the end of last year.
Inspired by the essence of K-food — spiciness and heat — MEP adds a creative twist to familiar flavors, delivering a bold and sensory dining experience.
ENHYPEN has long shown their affection for instant noodles, even experimenting with their own recipes. Member Heeseung’s “cloud egg ramen”, where eggs are spread delicately over the broth, became a viral sensation across online communities.
The teaser released on September 27 and the main advertisement unveiled on October 1 received enthusiastic responses upon launch. The campaign features ENHYPEN seamlessly enjoying MEP products in their daily lives, highlighting each member’s unique personality. Additional content will be rolled out through the brand’s official social media channels.
ENHYPEN shared their excitement: “As the first global ambassador for MEP, we hope to leave a great first impression on many people. We’ll continue to introduce the delicious flavors of MEP products through various activities in the future.”
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