Rookie K-pop girl group AtHeart has officially launched their debut promotional campaign, beginning with the release of individual profile images and concept films.
On July 14–15 KST, AtHeart unveiled two versions of a twist concept film titled “heartbeat” via their official social media accounts. In the cinematic clips, members appear wearing crowns, their faces gradually zoomed in to the rhythm of a heartbeat—heightening anticipation and intrigue among fans.
Following the concept films, individual profile photos were also released sequentially. Boasting both talent and visuals, each member of AtHeart has already drawn attention from global K-pop audiences, with fans praising their “all-center-worthy” appearances.
AtHeart is set to make their official debut on August 13 at 6 PM KST with their first EP titled “Plot Twist.” The group aims to showcase their dreams, beliefs, identities, and raw emotions through this album, signaling the start of a bold journey. With the symbolism of a small wingbeat causing a massive wind, the members’ synergy is expected to introduce a new paradigm to the K-pop landscape.
Despite not having officially debuted, AtHeart has already garnered a strong global fanbase, with over 570,000 YouTube subscribers. Their pre-debut track “Good Girl,” released in May, racked up nearly 12.5 million views across its music film and performance video—impressing audiences with the group’s skill and charisma.
Additionally, AtHeart has secured a major Japanese advertising deal, further solidifying their status as one of the most promising K-pop groups to watch in 2025.
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