BTS take back the top spot in K-Pop boy group brand value rankings for the 3rd consecutive month

According to Korea Brand Reputation Index, BTS took up the #1 spot in K-Pop boy group brand value rankings for the month of May, marking the group's 3rd consecutive month at the top.

From April 10 through May 10, 2025, the Korea Brand Reputation Index analyzed big data of currently promoting K-Pop boy groups in areas including consumer participation, media activity, communication, community activity, etc. 

Based on the analysis results, BTS came out on top in terms of K-Pop boy group brand value rankings with 7,811,108 brand points. Seventeen, who previously reigned at #1 in from January through February of this year, fell to 2nd place again for the month of May with 5,729,258 points. Big Bang came in 3rd place overall with a total of 3,381,072 brand points. 

Here are the top 30 K-Pop boy groups in terms of brand value rankings for May: BTS, Seventeen, Big Bang, TWS, The Boyz, EXO, SHINee, Super Junior, ENHYPEN, NCT, Stray Kids, BTOB, ZEROBASEONE, ATEEZ, ASTRO, INFINITE, Highlight, BOYNEXTDOOR, MONSTA X, Wanna One, 2PM, TVXQ, RIIZE, TREASURE, B1A4, TOMORROW x TOGETHER, ONF, F.T. Island, VIXX, and Pentagon. 

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