Global fashion brand GUESS has released an exciting new campaign starring their global ambassador, Hyunjin from Stray Kids. The new photos show off classic GUESS denim but add a bold and free feeling for younger fans. Paul Marciano, the co-founder of GUESS, praised the young star. He said Hyunjin perfectly shows the fun and brave energy of today's youth, making this a great new chapter for the brand.
To make the campaign even more special, all the outfit planning and design happened in Korea to perfectly match Hyunjin's cool style. He models classic white t-shirts mixed with wide jeans, bootcut pants, and hoodies to create a fresh denim look. The full campaign officially came out a couple of days ago on March 27. Fans can now see the beautiful new photos in GUESS stores, online, and on their social media pages all over the world.
SEE ALSO: Stray Kids’ Hyunjin departs for Paris to attend Dior Fall-Winter 2026 show
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