Seventeen's S.Coups has been selected as a new global ambassador for the German luxury brand BOSS.

On April 22, the luxury brand announced that Seventeen's leader has been selected as the new global ambassador to present BOSS's vision. S.Coup will participate in various future campaigns aligned with BOSS's brand image, showcasing signature looks at major events.

He shared his thoughts, saying, "The values of BOSS deeply resonate with my music activities. I’m excited to be able to share my energy and passion for fashion."

BOSS also unveiled the first collaboration photo with S.Coups. The idol wore a beige-toned jacket and slacks, creating a classic atmosphere and exuding a soft charisma.

Meanwhile, Seventeen will release their 5th full-length album 'Happy Birthday' on the 26th of next month. It marks their first studio album in three years since 'Face the Sun' in 2022.

They’ve also planned to meet with global fans. A fan meeting will be held at Kyocera Dome Osaka on the 24th and from the 26th to 27th, where they will present a variety of performances.

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