TREASURE has successfully wrapped up their 'PLEASURE' release pop-up store, drawing massive fan interest.
According to YG Entertainment, the 'TREASURE POP-UP: My PLEASURE from TREASURE', held from March 8 to 14 at DRC Hongdae in Seoul, saw daily open-run lines from the very first day, proving the group’s immense popularity.
The pop-up featured immersive experiences, including a warm and cozy exhibition space, a 'YELLOW' music video set-inspired photo zone, and a special photo booth with exclusive frames. Fans also enjoyed interactive elements such as a listening zone with voice messages and an artist exhibition with audio guides, all narrated by TREASURE members themselves.
Additionally, fans discovered handwritten messages left by the members during their pre-visit, adding a personal and memorable touch to the experience.
The pop-up is also running in Tokyo, with an Osaka edition set to launch at HEP FIVE on March 20 under the name 'YELLOW in SPECIAL MINI ALBUM 『PLEASURE』 POP-UP STORE'.
Meanwhile, TREASURE continues to dominate the charts, topping the Circle Chart in their first week. Their special mini album 'PLEASURE' recorded 612,398 copies sold (based on Circle Chart week 10, March 2–8), securing the No. 1 spot in both album and retail album categories.
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