SEVENTEEN becomes first K-pop artist to perform at Tecate Pa’l Norte 2025.

On April 4th 2025 (local time), SEVENTEEN will make history as the first K-pop group to perform at Tecate Pa’l Norte 2025 in Monterrey, Nuevo León, Mexico. Pledis Entertainment announced that the group is part of the lineup for the opening day of the event, which will run from April 4th to 6th.

Known as the largest music festival in Latin America, Tecate Pa’l Norte gathers over 100,000 attendees daily and is often compared to Coachella. Past performers include top Latin artists like Karol G and J Balvin, as well as international stars like Billie Eilish, Maroon 5, and Martin Garrix. This year’s lineup also features major artists like Justin Timberlake, Olivia Rodrigo, Green Day, and Charli XCX alongside SEVENTEEN.

Seventeen aims to showcase their “performance masters” reputation to Latin American fans with a fresh stage set. The group made waves earlier this year, becoming the first K-pop act on the main stage at the UK’s Glastonbury Festival, where they received praise from influential media outlets like NME. In September, they headlined Lollapalooza Berlin, further establishing their presence with European music fans.

Meanwhile, their SEVENTEEN [RIGHT HERE] WORLD TOUR is in full swing, selling out venues across North America. Following performances in Rosemont and New York, the tour will continue in Texas (October 31 & November 1), Oakland (November 5 & 6), and Los Angeles (November 9 & 10). They will also perform in Japan’s four domes and other major cities across Asia.

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