Seventeen reign at #1 for the 5th consecutive month in K-Pop boy group brand value rankings

The Korea Brand Reputation Research Institute has published its monthly K-Pop boy group brand value rankings report for the month of May, with Seventeen once again coming out on top. 

From April 11 through May 11, 2024, the Korea Brand Reputation Research Institute analyzed big data of currently promoting K-Pop boy groups in areas including consumer participation, media activity, communication, and community activity. Based on the analysis results, the Institute found Seventeen boasted the highest brand reputation with a total of 5,046,444 points for May. Fellow Pledis Entertainment boy group TWS came in second place with 4,178,053 points, while NCT ranked in third place for this month with 2,792,964 points.

Notably, this month marks Seventeen's fifth consecutive month atop the K-Pop boy group brand value rankings list, making them the only boy group to have ranked #1 on the index in 2024. In 2023, the #1 spot was claimed for the most months by BTS. 

Here are the top 30 K-Pop boy groups in terms of brand value rankings for the month of May: Seventeen, TWS, NCT, EXO, BTS, The Boyz, Super Junior, SHINee, Stray Kids, ASTRO, ENHYPEN, BOYNEXTDOOR, ZEROBASEONE, RIIZE, Highlight, ATEEZ, TREASURE, TOMORROW x TOGETHER, BTOB, MONSTA X, INFINITE, ONF, VIXX, WINNER, 2PM, TVXQ, Wanna One, Pentagon, Shinhwa, and Block B. 

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