Hyuna joined ex-boyfriend Dawn in a new agency, 'AT AREA'.

On November 6 KST, AT AREA announced, "Recently, we signed an exclusive contract with Hyuna." Hyuna will be joining her ex-boyfriend Dawn, as it was previously revealed that Dawn had signed an exclusive contract with AT AREA as well. Regarding this, AT AREA commented, "[Hyuna's] private matters with Dawn were not discussed and further, this does not mean that they have reunited. We solely focused on the influence and presence of the artist 'Hyuna'."

The ex-couple began dating in 2016, going public with their relationship in 2018. The couple then both joined P Nation to promote in their solo careers, after being kicked out of Cube Entertainment without being notified, due to their public relationship. After dating for six years and even getting engaged, Hyuna and Dawn both took to their personal Instagram pages to directly inform fans of their separation in November 2022.

Meanwhile, Hyuna and Dawn both left P Nation after their contract ended, and have continued to be active in their solo promotions.