Dawn signed on with the hip-hop label AT AREA, founded by GroovyRoom.

On January 30th, AT AREA announced they are happy to introduce Dawn as their first artist to join the label this year. Dawn commented, "I'm looking forward to working with AT AREA and GroovyRoom. I feel reassured knowing that they share a view on music with me. Please look forward to the new music I'll be releasing." 

Previously on January 26th, Dawn hinted "New place, new music coming soon" via his Instagram, exciting fans. Dawn will be starting fresh at a new label approximately 5 months after parting ways with P Nation in August of 2022.