Posted by Yaki-Jones Sunday, February 14, 2021

TREASURE to make their major-label debut in Japan this March


YG Entertainment's rookie boy group TREASURE is gearing up for their major-label debut in Japan. 

On February 14th, the boys released the full version of their first original track in Japanese 'BEAUTIFUL'. 'BEAUTIFUL' was selected as the new ending theme song of the popular anime 'Black Clover' series. A mid-tempo ballad that shows a new side to TREASURE, 'BEAUTIFUL' features richly layered vocal melodies and a level of vocal control and nuance that is way beyond what you would expect from a group of newcomers. 

Following their success with the digital single 'BEAUTIFUL', TREASURE is set to make a major-label debut in Japan on March 31st with the full album 'THE FIRST STEP: TREASURE EFFECT'.
The album will feature a total of 13 tracks sung in Japanese, including the Japanese version of "BEAUTIFUL" as well as their hits such as "BOY", "I LOVE YOU", "MMM" and "MY TREASURE". A Blu-ray/DVD is also planned, featuring music videos for the Japanese versions of "BOY", "I LOVE YOU", "MMM" and "MY TREASURE", available for the very first time.

The first edition of each version of the Japanese album will include a priority lottery access code for a chance to win special exclusive prizes, including an online autograph session with the members of TREASURE. Further details of the priority lottery will be announced on TREASURE’s official website and social media accounts soon. The priority lottery is open to fans all around the world. Meanwhile, the mu-mo online shop is currently accepting pre-orders for limited CDs that include an acrylic stand figure of your favorite member of the group.

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blackvelvet-once622 pts Sunday, February 14, 2021 1
Sunday, February 14, 2021

They’ll definitely do well in Japan. Not only do they have 4 Japanese members but they already have a huge fan base over there. Go treasure!


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kpopgangstah727 pts Sunday, February 14, 2021 1
Sunday, February 14, 2021

All their title songs went all straight to number in Japan's large music sites. Even the anime edit of the song went on number 1.. now the full version of beautiful which was used for an anime ending theme also went straight to no.1 not just in Japan but on itunes and charted in so many countries less than 24hrs before release. This group has all the potential to be the biggest kpop act in the future, no wonder a lot of haters are scared and camping on Twitter.


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