According to the Bloomberg Billionaires Index, the Big Hit Entertainment founder Bang Si Hyuk is now worth $770 million mostly due to BTS's huge success worldwide.
The global K-Pop music craze is generating a fortune for Bang Si-hyuk. KPOP group BTS sold out London’s 90,000-seat Wembley Stadium in 90 minutes earlier this year. The BTS members, all in their 20s, bond with fans by opening up about their anxieties and struggles through social media, which Bang called a “window into the soul of BTS.”
"Bang’s focus on fan communications has become the biggest driving force of BTS’s popularity,” said Kwak Young-ho, co-founder at Hanteo Chart, which partners with Billboard on album sales data.
In 2017, Bang was asked if Big Hit would make as much money with BTS as artists like Taylor Swift and Beyonce. “Yes,” he said. “Only if I make the right moves.”