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Posted by Waf_Niel Tuesday, December 18, 2018

BIGGER THAN OLYMPICS

The annual estimation of economic value produced by BTS is around 4 trilion won (USD 3.54 billion). BTS demonstrate their imperative role in South Korea’s economy, as the Hyundai Research Institute (HRI) emphasizes that the production inducement effect of BTS is equal to the combined sales of 26 companies (each with 160 billion won of annual sale).



Ever since BTS debut in 2013, 800 000 foreigners have been visiting South Korea annually to see BTS performances. That figure itself is 7.6% of the total 10.4 million tourist visiting South Korea last year.


It is expected for BTS to generate an economic effect of 56 trillion won over ten years after their debut, which exceeds the economic effect of 2018 PyeongChang winter olympics. It is the highest level of economic effect that can be expected in Hallyu history.


Source: Daum News and Yonhap

Image taken from Daum News

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    StCatMouse Tuesday, December 18, 2018 14
    Tuesday, December 18, 2018

    I'm not going to question the numbers but isn't that false equivalency since the Winter Olympics only happen once every four years for a short amount of time and it isn't always held in SK? I'm not hating or discounting what BTS has done, mad props to them and their contribution to SK's economy, but I think I'm missing something here.

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    hitthemark Tuesday, December 18, 2018 0
    Tuesday, December 18, 2018

    I'm sorry, but it's not possible that BTS brings in 800,000 foreigners a year since debut unless this is an average of over the years. BTS was very under the radar for a while, a couple years at least, and couldn't have brought in that many people when they didn't even have full-fledged fan meetings and concerts until mid-2014. I can believe 2017-2018 BTS bringing in nearly a million foreigners, but the same cannot be said for the time before their first show win.

    EDIT: multiple translations and articles of the research state that they brought in that many tourists last year, not annually.

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