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Posted by eric_r_wirsing AKP STAFF Tuesday, January 2, 2018

[MV & Album Review] LOONA – 'Chuu'



Track List:

1. Heart Attack [Chuu]
2. Girl's Talk [Yves, Chuu]

LOONA has released another single featuring newest member Chuu. She's the 10th member of the band so far. LOONA, for those who don't know, plans to add 12 members and then have an official debut -- they've just focused on solo and subunit activities thus far. 1 member a month. So we've two more to go after Chuu

While "Heart Attack" is unlikely to cause any pulmonary distress, it is a great upbeat jam with a lot of heart. It wears its R&B influences on its sleeve, and her pipes are up to the task. She reminds me a bit of Ailee in that regard -- she's a strong singer with a confident edge to her voice. 

She's paired up with another vocal powerhouse, Yves, in "Girl's Talk." It's another R&B tune, this time a little smoother than the first. It's got some nods to smooth jazz-pop. I was consistently reminded of Donald Fagen, particularly in the instrumental sustains and superb harmonies. Whatever I expected from the two, it wasn't that.

This band collects members like I collect parking tickets, but new music from LOONA is always welcome. This particular release was seriously slick and sick. I haven't liked everything by LOONA (Odd Eye Circle being the notable exception), but Chuu is quite talented. I wouldn't be surprised if she ends up on lead vocals.


The video is a little confusing, but I'll try to elaborate on what's going on. Hasuel and Yves guest star in this one. The snow and green apple are referenced once again to confirm this, mirroring the concept in the other girls' MVs. Of course, the rivals are eliminated with a bow and arrow. I have to hope the rivalry stays to a minimum in this band, however.

I really like some of the shots and the ways the girls interact, though there seems to be some inconsistency in who can see whom across all their MVs. I'm not sure if there's a method to the madness or just the way the shots were edited together.

The dancing was okay, but nothing special. I like the leap that Chuu makes at the 53-second mark. Other than that, they moved about decently, but it was more cute than particularly interesting. Still, it wasn't terrible.

The sets were less-than-inspiring. Most of the time, you could tell it was the same bland, featureless soundstage, no matter what "location" they were in. It just had that sense of a facade that kept me from getting into the video as much as I should have. It kept kicking me out of the world it was supposed to be inviting me into.

Sometimes, I felt just like this...

The MV, while it had some cute nods to earlier concepts, was kind of a mixed bag for me. I can't recommend this MV as much as I could others from LOONA.  


MV Relevance.......9
MV Production......7
MV Concept..........8



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