Since its founding 31 years ago, 'Lemona' has strictly been promoted by women. But now, starting in early March, Kim Soo Hyun will be on TV as the new brand icon for 'Lemona'.
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'Lemona' said, "After 'Lemona' was released, the top female stars such as IU, KARA, Choi Kang Hee, Kim Hyun Joo, Jung Hye Young, and Ha Hee Ra were models for the brand. Actor Kim Soo Hyun will be recorded as Lemona's first male model. Kim Soo Hyun is currently so unrivaled in his age group that people are saying there is no one to substitute him. Not only so, but his popularity with all ages, not just the 10's and 20s, is similar to 'Lemona's, so we chose him as our model."
Kim Soo Hyun commented, "I'm happy to be 'Lemona's model, since it has received a lot of love for a long time. I'll do my best as a model."
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