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Posted by starsung Tuesday, September 24, 2013

LOEN Entertainment undergoes reorganization to become a multi-label system

FIESTAR, Sunny Hill, IU, HISTORY, Zia
LOEN Entertainment will be converting their artist management and music production business into a multi-label system.


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LOEN Entertainment stated on the 24th, "We will be reorganizing our unified production business, which we've been running for the management of current artists, into separate labels, and through continued investment, we aim to expand our production business." 


There will be two labels under this multi-label system: 'LOEN Tree Label' and 'Collaboddari Label'. LOEN Tree Label will be under the direction of producer Cho Young Chul and it will house IU, Sunny Hill, History, Kim Suk Hoon, and Jo Han Sun. 


Collaboddari Label, on the other hand, will be under the direction of none other than hitmaker Shinsadong Tiger. It will include a lineup of Zia and FIESTAR.


The multi-label system will allow each to bring something different to the table in terms of content with different genres of music and style with two talented producers as their heads.



Source + Image: Newsen via Nate

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