On January 22, a fangod (g.o.d fan) posted to the Nate community board explaining that fangods were protesting against Cube Entertainment, accusing the agency of using g.o.d's official color for�BTOB's.

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The post reads, "I think many people think of the artist's official color as a fandom's identity. There are a limited number of colors, but these days, third generation idols are using different ways to declare their own colors."

The fangod continued, "For 16 years, we (fangods) used 'sky blue' as the official color, but I recently found out that BTOB's official color is written as 'slow blue,' and realized that it's difficult to distinguish between [the colors] 'slow blue' and 'sky blue.' fangods have been contacting Cube Entertainment to change the group's official color, but Cube has cut off� contact and given an evasive response."

He/she continued to post evidence pointing to fangods and Melodies (BTOB fans) using the same fan colors. He/she also showed that according to the Information Technology and Standardization Center's Standard Digital Palette, BTOB's "slow blue" hexadecimal color code #42B4E6 was nonexistent while g.o.d's "sky blue" color was easy to find. He/she thus accused Cube of using sky blue as BTOB's color and simply renaming it to "slow blue."

g.o.d fans have protested against Cube Entertainment by leaving hoards of boxes at their company building. The boxes contain toilet paper as well as letters detailing their complaints.

Some fangods believe g.o.d member Danny Ahn posted the following Instagram update to support fangods' fight against Cube Entertainment. The post contains the color of sky blue along with the caption, "16 years of tradition." Danny Ahn later deleted the picture.