NOWADAYS is now NOWZ.

In a surprise logo video, Cube Entertainment’s 5-member boy group NOWADAYS announced that they are "now NOWZ," signaling a rebrand and an official name change to NOWZ.

Although no formal statement has been released, fans and netizens are speculating about the reason behind the change. Many are questioning whether Cube Entertainment is shifting its overall branding strategy, especially after their girl group i-dle recently changed their name from (G)I-DLE.

The new name 'NOWZ' has already been applied across the group’s social media platforms. Fans are now waiting for an official confirmation, as well as updates on the group’s next comeback. 

Stay tuned for more. What are your thoughts?

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