ONF has officially begun a new chapter in their career after signing with a new agency.
On March 5, KI Entertainment announced that it has signed an exclusive contract with the group, marking the start of a new partnership. According to the agency, the agreement is intended to go beyond a typical artist-management contract and will allow the members to take a more active role in shaping their activities.
In its official statement, the company explained that the partnership enables the artists to participate directly in the planning and production process as primary creators. The agency emphasized that the collaboration aims to support the group’s artistic direction while allowing them greater involvement in developing their music and content.
The agency also revealed that, following discussions with ONF’s previous company, it has acquired all trademarks and intellectual property rights related to the group. As a result, the members will be able to continue promoting under the name ONF while maintaining the team’s established identity.
KI Entertainment stated that it plans to provide comprehensive and systematic support across all of the group’s activities and will work alongside the members as a reliable partner. The company also expressed hope that this new beginning will become a meaningful step forward for both the agency and the group as they continue to develop ONF’s unique musical color and identity.
Following the announcement, ONF released a motion video featuring the group’s official logo through their social media channels. The group also unveiled new profile photos for both the team and each member, signaling the start of their activities under the new agency.
In a separate notice, the company also announced a change to the stage name of member U (ONF). After discussions and in respect of the artist’s wish to promote under his real name, the member will now carry out his activities under the name Yuto (ONF) beginning March 5.
The agency asked fans to show continued interest and support for Yuto and ONF as they embark on this new chapter.
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