Jungkook of BTS showcased his sculpted abs in a new denim pictorial.
On February 25 KST, Calvin Klein unveiled its 2026 Spring (SP26) denim campaign featuring Jungkook, the global brand ambassador and world renowned artist.
The campaign centers on the theme of living in the present moment. Through Jungkook’s distinctive style and energy, denim is presented as the ultimate medium for expressing individuality. The campaign was directed and photographed by world renowned photographer and filmmaker Mert Alas, capturing diverse visual narratives that reflect Jung Kook’s personal style and attitude toward life.
Blending music and movement seamlessly, the campaign film blurs the boundaries between fashion and entertainment. Jung Kook dominates the screen with his signature performance and powerful presence, moving to a familiar beat driven soundtrack. A cameo by New York icon Rosie Perez further reinforces Calvin Klein’s iconic visual storytelling.
Regarding the campaign, Jung Kook shared, “I love Calvin Klein jeans because they naturally fit into everyday life. The looks in this campaign capture a 90s mood while adding a modern sensibility. Connecting music, dance, and fashion with the energy of the city was truly special.”
The Calvin Klein 2026 Spring denim campaign featuring Jung Kook will be rolled out globally through Calvin Klein stores, the official online store, and social media platforms.
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