The global impact of BLACKPINK has once again shaken the film industry with the inclusion of their hit "How You Like That" in the official trailer for 'Minions & Monsters,' marking a new milestone in the relationship between one of K-pop's biggest powers and the most successful animated franchise in history, produced by Illumination.
The trailer opens with the Minions dressed as warriors on a film set, attacking actors in Viking costumes under the orders of a director. After a comedic twist where they attempt to summon a real monster, they end up freeing a scientist who promises to lead them to legendary creatures. It's in this climactic burst of action and chaos that the powerful bass and EDM beat of "How You Like That" elevate the adrenaline of the scenes.
The choice of BLACKPINK's "How You Like That"as part of the trailer is no coincidence. The song, known for its blend of EDM, hip hop, and trap, reinforces a message of rising up against adversity and darkness, perfectly matching the resilient and irreverent spirit of the Minions.
'Minions & Monsters,' directed by Pierre Coffin, is the seventh installment in the Despicable Me franchise and the third film focused exclusively on the yellow helpers, serving as a prequel to the original 2015 film.
Set in 1920s Hollywood, the plot follows a group of Minions led by new characters named James, Henry, and Ed, who dream of making it big in the golden age of cinema. In their quest to film an epic monster movie, the Minions discover an ancient spellbook. Attempting to use real "special effects," they accidentally summon supernatural creatures, including an adorable version of Cthulhu. The situation spirals out of control when these monsters unleash chaos on the world, forcing the Minions to join forces to save the planet from the disaster they themselves created.
Originally scheduled for 2027, the film moved up its release date to July 1, 2026, to fill the slot left by the delay of Shrek 5. This third standalone Minions installment promises to be one of the biggest box office hits of the year, driven by a marketing strategy that uses global musical hits to attract audiences of all ages.
The inclusion of "How You Like That" has not only energized the Minions' scenes but has also solidified the group as a global icon in family entertainment. When the soundtrack for 'Despicable Me 4' was announced, no one anticipated that BLACKPINK's debut anthem, "Boombayah," would also become the centerpiece of one of the most memorable sequences in the Illumination franchise.
Unlike previous installments that relied heavily on contemporary Western pop or Pharrell Williams' funk, the producers decided to look back, specifically to 2016, where the presence of "Boombayah" in Despicable Me 4 proved that Gru's charisma and BLACKPINK's energy were an explosive combination that audiences didn't know they needed but ended up loving.
BLACKPINK's presence in these productions is not an isolated event but part of a trend by Universal Pictures to integrate music that resonates with audiences of all ages worldwide. From the festive spirit of "Boombayah" to the determination of "How You Like That", the group has left an indelible mark on the universe of Gru and their fans.
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