Rookie boy group ALPHA DRIVE ONE (ALD1) is gaining massive popularity in China right after their debut. They recently teamed up with China's biggest music platform, QQ Music, to hold large-scale pop-up events for their debut album 'EUPHORIA'.
The events took place in major shopping malls in Shanghai, Beijing, and Guangzhou and ran until today, January 18. The response was explosive. In Guangzhou, fans lined up even before the album release time, creating a spectacular scene.
The malls were decorated with large LED screens and photo zones, turning the spaces into a festival for the group.
Their popularity is backed by numbers. ALPHA DRIVE ONE reached No. 2 on the QQ Music Digital Album Chart. Foreign media are also praising them. Yahoo Taiwan highlighted that all their songs entered the Korean Melon Top 100, a rare feat for rookies, and complimented their stable live performance skills.
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