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TWS leads 2025 winter campaign with trendy street style

AKP STAFF
Posted by Alec06 Tuesday, November 11, 2025 3,959

Group TWS has been selected as the new models for premium lifestyle brand MLB, highlighting their growing influence in fashion and beauty.

On November 11, Pledis Entertainment, a label under HYBE Music Group, announced that TWS would front MLB’s 2025 winter campaign. The campaign photos showcase the group’s free-spirited energy and hip street style, reflecting MLB’s stylish vision.

TWS has become a sought-after face for casual apparel, cosmetics, and luxury brands, earning recognition as a “youth icon” for their bright, healthy image, strong media presence, and impressive proportions.

Musically, TWS continues to gain momentum with their mini 4th album 'Play Hard' and its title track 'OVERDRIVE', which climbed four spots to #88 on the Melon weekly chart (Nov. 3–9), even after promotions ended.

The group will close out 2025 with high-profile global events, including the 2025 MAMA Awards (Nov. 28–29), FNS Music Festival (Dec. 3), 10th Asia Artist Awards 2025 (Dec. 6), and Countdown Japan 25/26 (Dec. 27), solidifying their presence as both musical and style icons.


SEE ALSO: TWS named to Rolling Stone ‘Future 25’ as rising global artist

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