IVE member Rei has been selected as the new model for the French heritage outdoor brand Millet.
On the 15th, Millet unveiled its 25FW season campaign photos featuring Rei, officially announcing her appointment as the face of the brand.
The newly released visuals, themed “Cité on REI: Cold Zero,” capture Rei’s signature charm — a mix of loveliness and free-spirited energy — and have drawn an enthusiastic response from global fans.
Her unique visuals create a sensuous and dreamlike mood, perfectly elevating the down jacket as not just a functional piece, but a fashion-forward statement. The main item of the shoot — the down outerwear — blends seamlessly with her stylish allure, directly appealing to the tastes of the MZ generation.
“Through this collaboration with Rei, who has established herself as a global icon, we were able to highlight the youthful and sophisticated image of the Millet down line,” said a brand representative. “Going forward, we will continue to deliver new experiences and value to consumers through collections that combine both functionality and fashion.”
As the new face of Millet, Rei is expected to showcase a wide range of activities, further cementing her influence as a leading icon of the MZ generation.
Meanwhile, IVE is set to kick off their second world tour ‘SHOW WHAT I AM’ with a three-day concert at KSPO DOME (formerly Gymnastics Arena) in Seoul, from October 31st to November 2nd.
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