K-pop group ILLIT has won two major prizes at Japan’s largest creative awards ceremony.
The group’s brand films received both Gold and Bronze prizes in the Film Craft category at the ‘2025 ACC Tokyo Creativity Awards’, the most prestigious creative event in Japan.
According to HYBE’s label BELIFT LAB on October 20, ILLIT’s brand films for their second mini album “I’LL LIKE YOU” and third mini album “bomb” each took home the Gold and Bronze prizes in the category.
Now in its 65th year, the ‘ACC Tokyo Creativity Awards’ is often referred to as “Japan’s Cannes Lions,” honoring outstanding creativity and innovation in fields such as advertising, media, design, and PR.
ILLIT’s brand films serve as key visual content that encapsulate the group’s message with each album.
The Gold-winning film for their second mini album drew acclaim for its imaginative visuals that blend reality and fantasy, while delivering an inspiring message about “continuing to move forward on our own path.”
The Bronze-winning film for their third mini album reinterpreted the magical-girl concept with a sophisticated touch, presenting ILLIT’s story with emotional depth. It also doubled as the music video for “little monster,” using intricately detailed miniature sets and art direction to enhance the visual quality. The film conveyed a comforting message about “awakening the magic of inner potential and moving forward.”
The same video also earned a Silver award in the Music Video Production Design category at Germany’s ‘2025 Ciclope Awards’, further affirming its artistic excellence. ILLIT’s recognition at multiple global film and creative festivals — beyond traditional music awards — highlights their growing artistic range.
Meanwhile, ILLIT is set to make a comeback with a new album in November. The group will also hold an encore fan concert, ‘2025 ILLIT GLITTER DAY ENCORE’, on November 8 and 9 at Olympic Hall in Seoul’s Olympic Park. Following sold-out ‘GLITTER DAY’ shows in both Korea and Japan, the encore concert has once again sold out, demonstrating ILLIT’s strong ticket power.
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