V of BTS steps into the Japanese beauty scene in his partnership.
On October 29, award-winning Japanese skincare brand Yunth, developed by Ai Robotics Inc. (Headquarters: Minato-ku, Tokyo; CEO: Makoto Tatsukawa), announced 21st-century pop icon V as its new brand ambassador.
This marks V's first exclusive collaboration with a Japanese brand and his first commercial appearance in Japan since completing his military service.
Known for his individuality and artistry expressed through music, fashion, and performance, V perfectly embodies Yunth’s philosophy of inner beauty and authenticity.
In their official statement, Yunth expressed their excitement over the collaboration, saying:
“Yunth proudly welcomes V as our new Brand Ambassador. He carries an effortless grace and a natural beauty that needs no adornment. His luminous presence feels as if his very skin radiates light itself. This brilliance reflects what Yunth has always believed in: beauty that shines from within.”
The collaboration will introduce new visuals, advertisements, and promotional campaigns across Japan in the coming months, marking the start of an exciting new chapter for both V and Yunth.
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