ALPHA DRIVE ONE (also ALD1) has logged record-fast growth just a week after forming. As of October 4 at 1:00 p.m. KST, the group’s official Instagram surpassed 1 million followers. Despite being pre-debut, the group has also drawn about 850,000 followers on TikTok and nearly 240,000 on X, underscoring rapid global traction.
Engagement is tracking just as quickly. With only three short videos (each under 30 seconds), cumulative views on the group’s official social channels have exceeded 50 million. The momentum began with an 11-second practice-room clip featuring all eight members, which topped 15 million views within two days of release.
Live interactions are rising as well. Viewers for the October 3 Instagram Live increased by more than 200 percent compared to the first broadcast, where ALPHA DRIVE ONE marked one week as a team and unveiled their chant: “ONE DESTINY, DRIVE TO THE TOP.” The hand sign revealed alongside the chant mimics starting an engine, signaling a “full throttle” start shared with fans.
The group’s name reflects its identity: ALPHA (aiming for the top), DRIVE (passion and push), and ONE (a single, unified team). In step with the “ONE DESTINY” message, a global contest to choose the official fandom name is underway, drawing submissions from fans worldwide.
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