Global eyewear brand Ray-Ban hosted a pop-up store event in Seongsu-dong, Seongdong District, Seoul, this afternoon, with BLACKPINK’s Jennie making a high-profile appearance on September 4.
Jennie and fashion icon posed for photographers at the venue, drawing significant media and fan attention. Jennie’s attendance comes shortly after the conclusion of her partnership with South Korean eyewear label Gentle Monster, a collaboration that had garnered global acclaim for its trendsetting campaigns.
Industry insiders and fans alike are now closely watching to see which fashion or luxury brand Jennie will align herself with next, as her influence continues to shape global style and consumer trends.
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