
On August 28, JJ JIGOTT unveiled its 2025 Fall campaign featuring actress Na-Eun (Son Na Eun), who exuded her signature chic and trendy charm.
Titled 'PLAYFUL SEQUENCE,' the campaign captures seemingly ordinary moments and reinterprets them into something special through Son Na Eun’s unique style.
In the photos, Son Na Eun embraces a variety of autumn looks: pairing a checked two-piece set with a cardigan tied around her waist, styling a striped collared T-shirt with a camel skirt and leather jacket for a casual fall ensemble, and layering a white T-shirt under a black dress for a subtly effortless “girlfriend look.”
JJ JIGOTT’s 2025 Fall campaign with Son Na Eun is now available through the brand’s official online store and offline boutiques.



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