Song Hye Kyo is turning heads with a bold new wolf-cut hairstyle transformation.
On July 11, Italian luxury brand Fendi unveiled its “Spy” bag campaign featuring ambassador Song Hye Kyo, showcasing her striking new look front and center.
In the released photoshoot, Song Hye Kyo breaks away from her traditionally elegant and graceful image, exuding a chic and androgynous charm with a layered wolf-cut hairstyle. Her modern outfits, including a form-fitting blue knit dress and a colorful mohair sweater, further emphasize her fresh new vibe.
The campaign marks the return of the “Spy” bag, an iconic piece from the 2000s, and the synergy between Song Hye Kyo’s transformation and the bag’s comeback creates a powerful impact.
Fendi’s “Spy” bag was first launched in the early 2000s. With its soft, curved silhouette and a unique “secret pocket” known only to the owner, it became a defining item of the Y2K era.
Now reimagined, the new “Spy” bag will be part of the 2025–26 Fall/Winter collection and will be available starting July 17 at select Fendi boutiques worldwide and on the official website.
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