After years of criticism for under-promoting its artists, THE BLACK LABEL is finally earning praise from Korean netizens and fans for ramping up its activities.
THE BLACK LABEL opens their 'treasure chest'
Often referred to as the label’s “treasure chest” or “storage” due to its slow release schedules, THE BLACK LABEL is now showing signs of a major turnaround. The label's rookie girl group MEOVV made a comeback last month, followed by the highly anticipated debut of THE BLACK LABEL’s first co-ed group, ALLDAY PROJECT, this month. Now, Jeon So Mi is set to return with a new single.
Fans have expressed excitement not only for Jeon So Mi’s comeback but also for the way it is being handled. The high-quality teaser images and videos, as well as the consistent and timely rollout of promotional content, have left many impressed.
Korean netizens' comments
One fan commented, “Really looking forward to So Mi. It’s been forever since her last comeback, so I hope they go all in and push her properly this time.” Other fans agreed that THE BLACK LABEL is finally doing the work and has released quality teasers for Jeon So Mi. They commented:
“No matter what, it was definitely the right move for her to leave JYP. Just imagine if she had stayed there, lol.”
"YG and THE BLACK LABEL definitely have that luxurious vibe.”
"Wow, she’s so pretty… fighting!”
"Please, seriously support her properly this time."
“Tell them to release a full album right after this digital single.”
“I love this kind of attitude.”
"I'm looking forward to this."
"I really hope she comes back with a good song."
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