Rookie boy group NOWADAYS is embarking on a fresh start with a new name.
According to their agency Cube Entertainment, the group will be rebranding as "NOWZ," just one year after their debut. On June 2, Cube officially announced the change by unveiling a new logo motion for NOWZ via the group’s official social media channels.
With this name change and rebranding, NOWZ is poised to redefine their identity and explore new possibilities, aiming to establish themselves as a rising force in the K-pop scene.
The name NOWZ combines “NOW,” representing the present moment, with “Z,” symbolizing expanded potential and new beginnings beyond an endpoint. NOWZ plans to break away from conventional formulas, delivering music and concepts that more clearly reflect their unique identity and artistic direction.
SHARE
