25

9

News

NOWADAYS renamed to NOWZ, signaling new direction in K-Pop

AKP STAFF
Posted by Alec06 Sunday, June 1, 2025 4,888

Rookie boy group NOWADAYS is embarking on a fresh start with a new name. 


According to their agency Cube Entertainment, the group will be rebranding as "NOWZ," just one year after their debut. On June 2, Cube officially announced the change by unveiling a new logo motion for NOWZ via the group’s official social media channels.


With this name change and rebranding, NOWZ is poised to redefine their identity and explore new possibilities, aiming to establish themselves as a rising force in the K-pop scene.

The name NOWZ combines “NOW,” representing the present moment, with “Z,” symbolizing expanded potential and new beginnings beyond an endpoint. NOWZ plans to break away from conventional formulas, delivering music and concepts that more clearly reflect their unique identity and artistic direction.

  1. NOWADAYS
4,888 Share 74% Upvoted

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
misc.
Koyote
Epik High, Tablo, Jo Jung Suk
Red Velvet, Joy
Lee Dong Gun
misc.
misc.
DAY6
Jeon So Mi
TVXQ
misc.
misc.
TVXQ
BTS, Jin
Jeon So Mi
New Message

SEND