IVE has launched a themed pop-up event in Seoul to showcase their official character line 'MINIVE', drawing enthusiastic reactions from fans and expanding the group’s brand universe in playful, creative ways.
Running from May 22 to June 1, the 'MINIVE SCHOOL in SEOUL' pop-up store is held across two venues at Lotte World Mall: the 1st-floor Atrium and the 7th-floor Cine Park at Lotte Cinema World Tower.
'MINIVE' is a set of original characters designed to reflect each IVE member’s unique appearance and personality. The characters were named by the members themselves—An Yujin created GANGANJI, Gaeul named DAL-E, Rei introduced NAORI, Jang Wonyoung designed CHERRY, Liz offered CHEEZ, and Leeseo completed the lineup with ERANG-E.
The Atrium space features a merchandise store accessible to pre-registered visitors, along with an open-to-all experience zone where fans can explore interactive booths inspired by each character. At the Cine Park location, another merchandise store operates on a reservation-only basis.
Fans can also see life-size silhouettes of the members, handprint drawings, and themed activities that bring the 'MINIVE' world to life. Popular plush dolls—previously sold out—have been restocked, and new exclusive items are available, generating strong turnout and positive feedback.
On May 24, IVE released a 'MINIVE' version of their music video for 'ATTITUDE' on their official YouTube channel. The animated clip mirrors key moments from the original video, including fan-favorite segments like the "Wonyoung turn" and the playful “guinea pig dash,” capturing attention for its cute and accurate character choreography.
The group’s fanbase, DIVE, has shared enthusiastic reviews of the pop-up both online and onsite. More updates and details about the event can be found via IVE’s and MINIVE’s official social media platforms.
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