G-Dragon, in partnership with his agency Galaxy Corporation and beverage conglomerate Buruguru, has signed a new endorsement deal and will launch the second product in collaboration with his fashion brand PeaceMinusOne—the PeaceMinusOne Red Highball, set to be released on May 27.
Following the massive success of the original PeaceMinusOne Highball, which sold over 5 million cans in just three weeks, Buruguru announced:
“In celebration of Korea’s first-ever Aerospace Day on May 27, and in line with our space-themed concept and universe, we are releasing the PeaceMinusOne Red Highball.”
The new Red Highball is Korea’s first-ever fresh fruit, red wine-based highball. Featuring a rich red hue and enhanced with the tannins of red wine, the drink is designed to highlight the natural aroma of the fruits—offering a structurally refined and aromatic experience.
Unlike the original, the Red Highball will be available only for a limited 88-day period and exclusively at select locations across the country, adding a layer of exclusivity to the release.
The first store to carry the product, CU’s Olympic Park branch, will launch sales on May 27, with the shop fully transformed into a space station-themed venue. Only 8,888 cans will be offered on the opening day. Additional immersive “space station” concept stores are planned to roll out nationwide, expanding the brand’s imaginative universe.
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