As of March 29, a unique robot has been spotted roaming around G-Dragon's concert venue, drawing the attention of fans and attendees. This robot isn't just for show — it plays a key role in promoting the activities of the Juspeace Foundation, a public interest foundation established by G-Dragon.
The Juspeace Foundation, launched in 2024, is based on 'Justice' and 'Peace.' It was created to acknowledge differences, foster an inclusive world, and promote small acts of justice in everyday life. The foundation operates under the slogan 'Love Together,' encouraging people to unite and bring peace to the world.
What makes this foundation even more special is that it was established through G-Dragon’s copyright donations, marking the first such case in South Korea. The donated copyrights are used to support cultural and creative development in a sustainable cycle — a meaningful model for using intellectual property for the greater good.
At the concert venue, the robot delivers warm messages inspired by Juspeace’s values and interacts with fans, effectively raising awareness about the foundation’s mission in an engaging and heartfelt way. Equipped with interactive features, it serves not only as a promotional tool but also as a symbol of G-Dragon’s commitment to social impact.
Through this initiative, G-Dragon continues to go beyond being an artist — becoming a leader in using influence for meaningful, lasting change.
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