According to the Korea Brand Reputation Research Institute on September 14 KST, the K-Pop idol group with the highest brand value ranking for this month was NewJeans. 

Following their 1st place rank last month, NewJeans have once again earned a 1st place rank for September with a total of 6,941,545 points, combining points from consumer participation, media activity, communication, community activity, etc. 

In 2nd place, BTS earned a total of 5,741,315 points for this month, witnessing an 11.64% decrease in overall brand value from August. 3rd place went to IVE with 3,684,031 points.

Here are the top 30 K-Pop idol groups in terms of domestic brand value ranking, based on big data analysis: NewJeans, BTS, IVE, Seventeen, BLACKPINK, NCT, ZEROBASEONE, LE SSERAFIM, (G)I-DLE, NMIXX, EXO, TWICE, Oh My Girl, Stray Kids, The Boyz, STAYC, aespa, H1-KEY, Girls' Generation, Red Velvet, INFINITE, BTOB, MONSTA X, Super Junior, SHINee, MAMAMOO, 2PM, TREASURE, ASTRO, and ENHYPEN.