Here are the top Korean stars in terms of brand value rankings for the month of December, based on big data analysis!

From November 30 through December 31, the Korea Institute of Corporate Reputation analyzed big data of stars including singers, actors and actresses, boy groups, girl groups, and athletes in areas including consumer participation, media activity, communication, community activity, etc. 

Based on the analysis results, the Institute concluded that soccer star Son Heung Min ranked 1st place for the month of December in terms of star brand value with 16,286,284 points total. Boy group BTS followed behind in 2nd place with 10,001,486 points, and actor Song Joong Ki took up 3rd place with 8,976,155 points. 

From 4th through 30th place are, in order: Lim Young Woong, NewJeans, BLACKPINK, IU, TWICE, Yoo Jae Suk, Red Velvet, Seventeen, Kim Yuna, NCT, Lee Chan Won, Kang Daniel, Girls' Generation, Cha Eun Woo, (G)I-DLE, Taeyeon, Kim Min Jae, IVE, Ahn Jung Hwan, Young Tak, Kim Ho Joong, Lee Sung Min, Baek Jong Won, Super Junior, The Boyz, EXO, and Oh My Girl.