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Posted by Janie-Reign Sunday, June 12, 2022

Online shopping mall 'Musinsa' presents a virtual AI brand ambassador 'Mu Ah In' inspired by actor Yoo Ah In

AKP STAFF

Not Yoo Ah In but, 'Mu Ah In'?

Recently, online shopping mall 'Musinsa' unveiled a virtual AI brand ambassador named 'Mu Ah In.' As one can guess by the name, the AI is modeled after the actor Yoo Ah In. The AI therefore closely resembles the visuals of the actor and takes after his name 'Yoo-AH-IN,' infused with the brand's name, 'MU-sin-sa.'

The personnel from the online fashion platform shared that 'Musinsa' will continue a storyline based on 'Mu Ah In.' This project transpired out of a collaboration with the special effects company NAU.

It is the first time that 'Musinsa' has created a virtual human as the brand's muse. The character will be featured on television commercials through a campaign that promotes the idea of sculpting a multi-persona based on unique fashion styles, free from spatial and temporal limitations like an AI.

How closely do you think 'Mu Ah In' resembles Yoo Ah In?

  1. Yoo Ah In
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junmyeonsnoodle
junmyeonsnoodle510 pts Sunday, June 12, 2022 1
Sunday, June 12, 2022

Does Yoo Ah In receive any kickback from this? Because this seems more than inspired to me...

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AsianMenRHot
AsianMenRHot-5,597 pts Monday, June 13, 2022 0
Monday, June 13, 2022

[+] This user has a poor community rating, click here to read this comment.

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