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Posted by Janie-Reign 22 days ago

Online shopping mall 'Musinsa' presents a virtual AI brand ambassador 'Mu Ah In' inspired by actor Yoo Ah In

AKP STAFF

Not Yoo Ah In but, 'Mu Ah In'?

Recently, online shopping mall 'Musinsa' unveiled a virtual AI brand ambassador named 'Mu Ah In.' As one can guess by the name, the AI is modeled after the actor Yoo Ah In. The AI therefore closely resembles the visuals of the actor and takes after his name 'Yoo-AH-IN,' infused with the brand's name, 'MU-sin-sa.'

The personnel from the online fashion platform shared that 'Musinsa' will continue a storyline based on 'Mu Ah In.' This project transpired out of a collaboration with the special effects company NAU.

It is the first time that 'Musinsa' has created a virtual human as the brand's muse. The character will be featured on television commercials through a campaign that promotes the idea of sculpting a multi-persona based on unique fashion styles, free from spatial and temporal limitations like an AI.

How closely do you think 'Mu Ah In' resembles Yoo Ah In?

  1. Yoo Ah In
4 2,766 Share 51% Upvoted
 
junmyeonsnoodle
junmyeonsnoodle365 pts 22 days ago 1
22 days ago

Does Yoo Ah In receive any kickback from this? Because this seems more than inspired to me...

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AsianMenRHot
AsianMenRHot-172 pts 21 days ago 0
21 days ago

Wow, he's really cute! I wonder if I have a chance

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