STAYC has been selected as a new muse for handbag brand Samantha Thavasa and eco-friendly lifestyle brand My Shell.
The popular rookie girl group released new pictorials along with the news of becoming the brand muses for the two respective brands. In the photos, the members displayed various charms wearing six different styles of bags.
Samantha Thavasa introduced their new products for the 21 Fall/Winter season under the concept of 'Signature ME' after selecting the girl group as their new muses.
In addition, 'My Shell' has expanded its product line since its launch in April. This environmentally friendly handbag brand uses yarn extracted from waste fabrics and plastic bottles to create its handbags.
An official explained, "Since both Samantha Thavasa and My Shell both have mature femininity and a young style, the rookie group STAYC were selected as the new muses to display the charms of the bags perfectly. We look forward to showing various concepts and styles with STAYC in the future."