The Korea Institute of Corporate Reputation has released brand value rankings of K-Pop boy groups for the month of March, based on big data analysis!
From February 13 through March 13, 2021, the Institute analyzed big data of currently promoting K-Pop boy groups in areas including consumer participation, media activity, communication, community activity, and more.
Reigning in 1st place with an overwhelming 10,922,131 are the boys of BTS, who have maintained the #1 spot in brand value analysis rankings since last year. 2nd place went to NCT with a total of 3,721,997 points, followed by SHINee in close 3rd with 3,212,374 points.
Which K-Pop boy group releases are you listening to these days?