The Korea Institute of Corporate Reputation has revealed brand value rankings of singers/musicians for the month of March, based on big data analysis!
From February 27 through March 27, 2021, the Institute analyzed big data of currently promoting singers and musicians in consumer participation, media activity, communication, community activity, etc.
Once again, the boys of BTS managed to defend their #1 spot this month with a total of 12,580,406 brand value points. However, the viral mega-hit girl group Brave Girls followed close behind in 2nd place, earning a total of 11,020,770 points. This is also the first time ever that the Brave Girls have ranked in brand value analysis rankings. 3rd place went to the nation's beloved trot-ballad singer Lim Young Woong, with a total of 10,238,854 points.
Check out the Institute's complete analysis results, below.