The Korea Institute of Corporate Reputation has released brand value rankings for individual K-Pop idols for the month of December, based on big data.
Collecting and analyzing big data of 100 individual K-Pop idol group members from November 26 through December 27, 2019, the Institute determined that once again, 1st place in terms of brand value for an individual K-Pop idol went to BTS member Jimin with a total of 13,694,821 points!
Kang Daniel followed in 2nd place with a total of 9,859,013 points, after recently announcing his temporary hiatus from promotions. 3rd place went to girl group MAMAMOO's Hwa Sa with a total of 6,645,242 points.
From 4th through 10th place are, in order: BTS's V, AOA's Seolhyun, BTS's Jungkook, HOTSHOT's Ha Sung Woon, Red Velvet's Wendy, EXO's Baekhyun, and BTS's Jin. Check out the full analysis results below.