Upvote if you think more people should see this post!

27

11

Original Content
Posted by SquidMaster AKP STAFF 20 days ago

3 Thoughts about ITZY

ITZY

Hey guys, SquidMaster here. Today, I want to share 3 important thoughts about JYP's new girl group, ITZY. For those not familiar with the group, ITZY is a 5-member group featuring Yuna, Ryujin, Chaeryeong, Lia, and Yeji. You can read more about them by clicking on their artist tag here. 


1) The JYP expectation

There is already an enormous expectation for these girls to succeed because they are debuting under JYP, one of the 'Big 3' entertainment companies in Korea. Just take a look at some of the previous JYP girl groups - Wonder Girls, miss A and TWICE. They all became K-pop sensations not very long after their debuts. ITZY will be pressured to maintain the JYP prestige as their newest project.

TWICE WONDER GIRLS MISS A

In addition, there is an even larger expectation placed on Shin Ryu Jin, who won 1st place in the girls' placements for YG's survival show, 'MIXNINE.' People are going to demand great things from her, and I hope she has the will to overcome these expectations and show the world what she's got.

SHIN RYU JIN

2) They're visuals... all of them...

All 5 members could be the designated "visual" in any girl group in K-pop right now. This speaks to how to standards of beauty in K-pop is still sky-high, and may still be rising. It also shows how the companies are placing visuals as one of the top priorities. YG himself said in his survival show, 'YG Treasure Box', that in his boy-group, he would focus on "Their looks first, their talent second." 

ITZY

That's not to say that this group isn't talented. Shin Ryu Jin and Hwang Ye Ji have already established themselves as charismatic dancers. Chaeryeong may be as talented as her IZ*ONE sister, Chaeyeon. The group is definitely talented, but the identity of the 'visual' role in a group seems to be fading away: everyone needs to be drop-dead gorgeous now.

3) ITZY is the powerful, girl-crush image JYP desperately needs


JYP is no doubt a versatile company, and they are able to consistently pull off different concepts for their groups (think GOT7's "Just Right'" vs. "Hard Carry"). Personally, however, I haven't really felt a badass, powerful concept come out of JYP for a long time, especially from a girl group. TWICE is one of my favorite groups, but we probably will never see a girl-crush concept come out of them for a while, if ever. ITZY has the opportunity to establish themselves as the resident girl-crushers of JYP, and appeal to audiences that JYP has failed to attract in the past. This is what made Black Pink (and 2NE1 before that) so successful at YG, so I think we can expect similar things from ITZY.

ITZY

What do you think of my 3 thoughts? Let me know in the comments below.

  1. ITZY
27 15,772 Share 71% Upvoted

7

Drogo24 20 days ago 4
20 days ago

Maybe this is the reason why JYP don't want to give TWICE a girl crush concept. The girls are wishing and begging for this concept for a long time, but JYP is ignoring them.


Share

1

jox 20 days ago 0
20 days ago

well they debuted on a girl crush concept and all their first 3 singles, show them as powerful girls.

though they never lost cute even with militar or superhero outfits.


itzy may go high fashion, more global sound.

Share

1

Indri_hapsari 20 days ago 2
20 days ago

I am once n i want twice to do gurl crush concept, but i think i understand why jyp cant give it to them coz twice has a cute personality n face ( not to mention twice is the only gg so far who can be super rich n be nation gg just from doin a cute concept, even snsd need to change their style to sexy before becomin top gg)..its so hard to see the girls bein bad ass like 2ne1 n bp coz they dont have that swag vibe..i think instead of gurl crush twice should do an elegant concept like izone n snsd 'the boys'...meanwhile itzy already have attitude in their teasers like bad ass gurls ( i hope they r better than bp, really i do coz i am jyp stan😁)

Share

2 more replies

5

APal 20 days ago 5
20 days ago

Very excited about Itzy's debut on 18 Feb! A few thoughts tho...


1) The JYP expectation

- Probably better to understate than over-hype. Itzy lost their 'center???' - Somi, a few months back. So they are actually debuting with far less star power than expected.


2) They're visuals... all of them... All 5 members could be the designated "visual" in any girl group in K-pop right now

- They are all beautiful - for sure! But lets be honest; can all 5 compete against the likes of Naeun/ Irene/ Jennie/ Lisa/ Tzuyu/ Mina/ Seolhyun/ Doyeon....? Prob 2 from Itzy can be considered top visuals.


3) ITZY is the powerful, girl-crush image JYP desperately needs

- The girl crush segment is actually very tricky. These groups may have loads of fans, but they don't generate comparative revenue. Girl crush may be what the fans want, but its a risky financial bet for JYP.

Share

0

SquidMaster AKP STAFF 20 days ago 0
20 days ago

Thanks for your insight, APal!

Share

0

pablo27 19 days ago 0
19 days ago

Agree with the girl crush image analysis. That concept is very difficult because it does not afford that much flexibility. Once you go with that you're pretty much in it for your whole career. Cutesy can go to nice young ladies to hot urban and independent females. Groups can grow out if the concept onto other age appropriate ones. It helps with longevity.

Share

-1

Irena_Lia 20 days ago 1
20 days ago

Naeun/ Irene/ Jennie/ Lisa/ Tzuyu/ Mina/ Seolhyun/ Doyeon....?


lmfao Jennie a visual? luuuuuul ur comment just got cancelled

Share

0

Indri_hapsari 20 days ago 0
20 days ago

I think instead of jennie , it supposed to be jisoo..jennie is charismatic n photogenic..but for natural beauty, jisoo still the prettiest in bp

Share

2 more replies

2

Maneli 20 days ago 3
20 days ago

visual dream team with endless talent😉

,ladies & gentleman's jype introducing itzyyyyy😎

Share

-1

Irena_Lia 20 days ago 2
20 days ago

blank pick can't relate

Share

0

Clarke 16 days ago 0
16 days ago

And I thought this section is about what we think about ITZY. Guess we have a BLACKHEAD here. Out of all the visuals that was mentioned and you noticed Jennie. its irrelevant to bash on BP just like how irrelevant you are and you're a fan of ITZY. such a shame that these girls have a fan like you.

Share

0

RVis 8 days ago 0
8 days ago

Itzy debuted like a day ago. Stahp trying to sabotage Lia’s fanbase.

Fan behavior reflects on their idols.

Share

0

One_Spider_Bee 19 days ago 0
19 days ago

Is it me or the second girl from right in 4th picture in this article looks like she had her face cut out from somewhere else and then pasted on to this picture being out of proportion big? And in the rest of pictures her face isn't that large as it appears on pic no 4?

Share

0

Luv2manygroups 20 days ago 0
20 days ago

I find it sad that looks are more important than talent. Like seriously a person vocals may lack but hey at least they are ho

Share

0

krell 20 days ago 0
20 days ago

(Trolling) ... HWAIT ... JEON SOMI was practicing her BIBLE THUMPING daily (JYP himself is a BIG CHRISTIAN). And they LEFT SOMI OUT of ITZY anyway ... ;)

Share

0

krell 20 days ago 0
20 days ago

(Trolling) ... Queens! ... Cannot HWAIT for theIr "ITZY BITZY SPIDER" cover song! ... ;)

Share

0

koog008 20 days ago 0
20 days ago

after somi left not really looking forward to the group. ryu jin is only plus. chaeryeong is the water down version of chaeyeon. and the group is called itzy. that takes the #1 spot as the most horrible girl group name.

Share

0

YokoNom 20 days ago 0
20 days ago

There are two points of view that suggest that JYP only focuses on Girl Crush concept at Itzy

1. In JYP's agency there are seperate teams each concentrating on one group and nothing else we saw that in the past.


2. TWICE just coming up with a cute concept and no other. Itzy might be the same with girl crush.

Share

-1

Stopudelulu (Banned) 20 days ago 1
20 days ago

1. Their style is super outdated

2. They gonna flop like misa

3. Flop

Share

-1

Irena_Lia 19 days ago 0
19 days ago
off to BANGflopTAN u go
Share

-2

airboy 20 days ago 3
20 days ago

" It also shows how the companies are placing visuals as one of the top priorities"

What, really? wow. kpop is about visuals?.. I never have tought that before. :D
And seriously... the girls just looks just like avarage kpop idols or a bit above avarage, but calling them all visuals it's just a bit silly.




Share

1

jox 20 days ago 0
20 days ago

well they are really above average good looking, look they are jyp group they may not have surgery.

chaeryoung is a good singer/dance.

Share

0

Indri_hapsari 20 days ago 1
20 days ago

Their visuals might not as strong as twice n bp..but i think thats the groups strong points..they dont use their face to gain fans but a great talent..i saw some of their footage of dance n singing..n so far they r have the best dancer n singer in itzy compare to any top groups like twice, bp, rv, gidle, n izone

Share

0

Irena_Lia 19 days ago 0
19 days ago

lmao bp no visual. they all hype. real visuals are red velvet and up coming itzy

Share
     
     
     
     

allkpop in your Inbox