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Posted by KayRosa AKP STAFF Sunday, December 16, 2018

Research shows that K-dramas have an average of 57 product ads per episode

Recent study showed that Korean dramas display about 57 product advertisements per episode.


According to YMCA's 'Viewer Rights Movement Center', Korean dramas airing on ground wavebroadcasting channels use at least 18 PPL (product placement, or embedded marketing) cases to advertise products. In a subtle manner, dramas or variety programs would display the products or have them be actively used by characters to subliminally attract consumers.


After a careful scrutiny of 17 dramas, the MBC drama 'Bad Papa' was revealed to have the most amount of PPL; in a single episode, the drama placed 113 ads for marketing purposes.


In many cases, viewers have complained that television programs "should not have advertisements (CFs)", especially for reality shows. However, even for dramas, viewers have found certain instances unnatural, as the story line would suddenly change to fit the products. For example, a character would suddenly take off a jacket during a conversation (KBS2's 'Matrimonial Chaos') or someone would change an entire occupation from running a cosmetic agency to opening up a barbecue restaurant (SBS's 'I Am the Mother Too').


What do you think of product placement in dramas?

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aloemist Sunday, December 16, 2018 2
Sunday, December 16, 2018

I honestly don't care if dramas/shows have product placement, as long as its subtle. Its really obvious and cringey when randomly a character in a drama shows their phone on the screen for an ad for something like kakao pay or something like that, or when survival shows randomly show contestants using melon to search for songs.. like I understand people wanna make cash and stuff but you would figure that people with a brain to think of drama plots or survival shows would think of less obvious ways to input product placement...

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2

booitsjwu Sunday, December 16, 2018 1
Sunday, December 16, 2018

Of course, they can do it subtly but they get paid way less for those ads. Advertisers want the viewers' attention.

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0

CaseyCasey (Banned) Monday, December 17, 2018 0
Monday, December 17, 2018

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14

fangblade99 Sunday, December 16, 2018 0
Sunday, December 16, 2018

hmm...i wonder how they do ad placements for period-dramas. but it would be hilarious is subway infiltrated these period dramas, imagine seeing the king eating a subway sandwich

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10

teleri Sunday, December 16, 2018 0
Sunday, December 16, 2018

The ONLY time I give a crap about product placement is when it's blatantly obvious (ie it does not fit the mood or the scene at all). A foot shot (to see those shoes LOL) for instance: If it shows where our hero is going, or is a suspenseful bad guy creep shot, then who CARES!!!! Great shot! If it's random WTF that distracts the viewer from the action going on, then that's a really poor placement.
I've seen some extremely clever and subtle product placements that make me envious of the writer's ability, and some placements that I would never have thought twice about except I can read the label. In fact, if you just take a video downtown anywhere of a lot of people, there's going to be 'product placement' because there will be products with labels showing in that video.
It's the ridiculously faked dialogue or the awkward shot that makes a product placement ridiculous - and normally a really well-written show doesn't have that kind of thing.

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3

NORM Monday, December 17, 2018 1
Monday, December 17, 2018

PP is fine as long as its not obvious. Its how Dramas get production money, so I don't mind

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0

krell Monday, December 17, 2018 0
Monday, December 17, 2018

I like your logic. One might ask the question of how much that someone would like it IF that there was NO ADVERTISING and NO DRAMA to be able to view it as a result ... ;)

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2

Yseki Monday, December 17, 2018 0
Monday, December 17, 2018

I think its funny when the people in the drama eat every meal at subway.

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2

T_Jazz Sunday, December 16, 2018 0
Sunday, December 16, 2018

Product placement is fine if it aids in getting dramas I enjoy watching through production. Sets, wardrobe, makeup, sound, lighting, payroll, legal, and all that stuff cost money so what's the problem with using a sponsored brand's automobiles, soju, ramen, facial mask, lipstick, and everything else that would be typically used anyway. It's a cooperative effort and everyone involved gets to earn a living.


2nd attempt

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1

KoRnflakes777 Sunday, December 16, 2018 0
Sunday, December 16, 2018

I don't mind that. Rather than cover/blur it. Kinda ridiculous. Example, in this drama, they cover the ADT Home security logo. What kind of residence will do that?

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charch20 (Banned) Monday, December 17, 2018 0
Monday, December 17, 2018
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0

Bethbeez Monday, December 17, 2018 0
Monday, December 17, 2018

Part of what I enjoy about dramas at this point, sometimes and only to a certain extent, is picking out the ridiculous PP.

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0

jeyjin Monday, December 17, 2018 1
Monday, December 17, 2018

It’s actually been a running joke between me and my boyfriend to point out the product placement in the dramas I watch. Sometimes, it’s so blatant that I have to laugh.

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0

jeyjin Monday, December 17, 2018 0
Monday, December 17, 2018

It became a joke when he realized that everyone in the drama I was watching had the same phone.

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0

2fat Monday, December 17, 2018 0
Monday, December 17, 2018

Koreans cannot possibly like Subway that much, Americans don't. Product placement doesn't bother me.

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0

Vindieselq (Banned) Monday, December 17, 2018 0
Monday, December 17, 2018

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0

crazy_parrot Sunday, December 16, 2018 0
Sunday, December 16, 2018

too much pp is annoying and distracting.

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0

LilyLilington Sunday, December 16, 2018 0
Sunday, December 16, 2018

Black Mirror

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-1

byana (Banned) Monday, December 17, 2018 0
Monday, December 17, 2018

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-5

RogerTeague (Banned) Sunday, December 16, 2018 6
Sunday, December 16, 2018

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3

StCatMouse Sunday, December 16, 2018 4
Sunday, December 16, 2018

If only these bots could do subtle. Like maybe comment something relevant to the article first then the last sentence is about whatever it is they're peddling.

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0

T_Jazz Sunday, December 16, 2018 3
Sunday, December 16, 2018

What's bugging me is these spammers can register and post, get complained about, flagged then banned but since the site's overhaul, my comments rarely show up.

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HyperQ4 Sunday, December 16, 2018 0
Sunday, December 16, 2018

fuck off bot

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