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Posted by KayRosa AKP STAFF Sunday, October 28, 2018

'I Live Alone' viewers divide over product placement issue

misc., Park Na Rae
'I Live Alone' has became a topic of controversy once again.

On the October 26th episode, viewers noticed that one of the products presented on the show did not have its brand name censored, causing many to believe that it was a product placement ad technique. The product was a small electric drying machine from the company Daewoo, a housewarming gift which Park Na Rae had (purportedly) prepared for her friend.

Regarding this issue, some viewers of the show questioned the authenticity of the 'reality show', if the product placement were consistently happening. However, other viewers expressed how it shouldn't be a "big deal", as long as the show has enough validity and it is enjoyable.

As of yet, the show's producers have not responded to this issue. Which stance would you take?


 

  1. misc.
  2. Park Na Rae
7 17,044 Share 30% Upvoted

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kimmiefonze Sunday, October 28, 2018 0
Sunday, October 28, 2018

Reality shows in general has never been authentic to begin with. These viewers are so nit picky about something that they can choose not to buy. Return Of Superman and Law Of The Jungle as well as countless other shows have them.

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8

dc222a Sunday, October 28, 2018 1
Sunday, October 28, 2018

Honestly product placement like this isn't a big deal.

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Louis_XIV Sunday, October 28, 2018 0
Sunday, October 28, 2018

In the case that this was indeed product placement and not just a mistake then I don't really have an issue with promoting different products like this as long as it's made clear that it's a paid promotion and as long as it's not something that happens constantly throughout the show. That being said I think they have to be careful because for a show like this authenticity is really important and if it starts feeling like a commercial, a lot of their audience will probably be turned off.

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7

walkertexasrange Sunday, October 28, 2018 0
Sunday, October 28, 2018

Who cares. It’s still a fun show to watch. Authenticity of a reality show? Most of it staged. Its just entertaining

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u_chia4 Sunday, October 28, 2018 0
Sunday, October 28, 2018

i don't see what the big deal is. It's like when they put tape over the C's in Coca-Cola and they think no one knows what it is. I'ts stupid. Why are people concerning themselves with this.

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yangshyeonin Sunday, October 28, 2018 0
Sunday, October 28, 2018

Even if this is product placements the scene not out of nowhere.

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minato808 Sunday, October 28, 2018 0
Sunday, October 28, 2018

Y’all wanna see some blatant product placement watch Heart Signal China. They even have the participants acting in commercials.

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