The Korea Institute of Corporate Reputation has release rankings for variety program brand values in the month of December.
From November 2 through December 1, 2018, the institute analyzed brand value big date related to Korea's top 50 variety programs, including communication, participation, media activity, growth, consumption, etc. In 1st place came SBS program 'Baek Jong Won's Alley Restaurant', currently reigning at the top of Wednesday evening variety programs also in terms of viewership ratings.
In 2nd place came JTBC's 'Knowing Brothers', steadily maintaining its popularity among various generations. In 3rd place came MBC's 'I Live Alone', still a top Friday night variety program popular among viewers ages 20 - 40.
From 4th through 10th place are as follows: 'My Ugly Duckling', 'New Journey To The West', 'Love's Flavor', 'Happy Together', 'Radio Star', 'Running Man', and 'A Wife's Flavor'.