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Posted by elliefilet AKP STAFF Saturday, October 27, 2018

IU opens up about her bond to her agency of 11 years

IU
IU opened up about her bond to her agency of 11 years, Kakao M (formerly known as LOEN Entertainment).

On the October 27th installment of 'Knowing Brothers', IU shared, "I've been with my agency for the past 11 years since my trainee days. My company has never pushed me into doing something even once. They've always treated me like a human. I think our CEO thought that I would go to a bigger agency after gaining some success."

She continued, "To be honest, it'd be a lie if I said I didn't have other thoughts. If a good offer comes in, I thought that I might go somewhere else." However, IU said she wanted to hear her company's thoughts with her contract renewal ahead, "The company had no thoughts of holding onto me. I was disappointed because they said, 'If you want to go somewhere better, what can we do.' So I made the bold move to re-sign with the company."

IU then added she did have a requirement for re-signing, expressing, "I was insistent that they make sure to take care of the team's wellbeing."
  1. IU
16 28,141 Share 81% Upvoted

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aishajewel Sunday, October 28, 2018 0
Sunday, October 28, 2018

Hyuna can’t relate 💀

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krell Sunday, October 28, 2018 1
Sunday, October 28, 2018

As observation, it is NOT so 'easy' for someone like IU to just 'move on' to ANOTHER different AGENCY. It *depends* on how that the AGENCY that you are LEAVING them does feel about it. For example, T-ARA Group had some initial 'friction' in their 'parting' with MBK (former CCM) Agency. But recently, HYOMIN (T-ARA member) did state that T-ARA members have somewhat 'mended fences' with MBK Agency. The 'logic' being that to CO-OPERATE to some extent, is likely BETTER than to be arguing in COURT with LAWYERS over 'Song Rights' forever.
For example, does HYUNA (past CUBE Agency) STILL have the option NOW, to perform her signature 'BUBBLE POP' song? I have NO IDEA. And it MAY be that CUBE Agency still retains FULL RIGHTS to the 'BUBBLE POP' song of HYUNA. The LEGAL aspects of a K-pop Idol (like IU) LEAVING an AGENCY can be COMPLEX.

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krell Sunday, October 28, 2018 0
Sunday, October 28, 2018

For example, I think that JYPe Agency (JYP 'himself') was pretty much 'OKAY' with having (past Wonder Girls) SUNMI 'move on' to a New Agency (MAKEUS Agency). For SUNMI, she realized that JYPe Agency was MORE interested in promoting SUZY (past MISS A) and TWICE Group, and newer YOUNGER AGE Talent that JYPe has it. I admire that SUNMI did figure it out to 'move on' as she did (change to a New Agency).

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krell Sunday, October 28, 2018 1
Sunday, October 28, 2018

For IU, KAKAO-M (LOEN) Agency is the 'Devil' that she KNOWS them. And IU has had a LOT of success with KM (LOEN) Agency. So, NOT that much a surprise that IU would re-sign a contract with them. SUZY (JYPe Agency ; did RE-SIGN with them) went through MUCH the same decision. The question with IU, would be the DURATION of the new contract with KM (LOEN) Agency. And IU's 'money percentages' ; how MUCH MONEY that she SHARES with the AGENCY, versus gets the MONEY for herself, would be important too.

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-1

krell Sunday, October 28, 2018 0
Sunday, October 28, 2018

As added observation, I would say that IU *may* be 'under promoted' to Western Nations like USA and EURO ones. For example, BLACKPINK Group (YGe) just recently did a CONTRACT with UNIVERSAL MUSIC GROUP (Interscope Records) for USA based promotion and distribution of their MUSIC. As to WHAT exactly will come of that, DIFFICULT to know for certain. BUT again, I would say that IU (via KM LOEN Agency) needs to be looking at TRYING to get a similar situation (UMG level QUALITY USA distribution) happening for IU too.

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SusanLiu Sunday, October 28, 2018 0
Sunday, October 28, 2018

Here’s the male version of IU’s BbiBbi:

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JKJ Saturday, October 27, 2018 0
Saturday, October 27, 2018

IU sounds like the ideal girlfriend.....heck with that wife! So faithful and honest! My respect from for this artist just continues to grow!

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-3

hiroonakamura Saturday, October 27, 2018 6
Saturday, October 27, 2018

so because she was disappointed in her agency, she decided to re-sign with them? She seems like a very logical person, IU...... NOT!

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17

NORM Saturday, October 27, 2018 3
Saturday, October 27, 2018

She was disappointed cos they didnt fight to renew her, but overall they treat her well, support her choices & she has no complaints so why change :)

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2

walkertexasrange Saturday, October 27, 2018 2
Saturday, October 27, 2018

Ain’t no loyalty in this business.

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2 more replies

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JoseIU (Banned) Sunday, October 28, 2018 1
Sunday, October 28, 2018

This site do not put the whole story in their article so if anyone just believe whatever they read on this site than they are Incredibly naive. She stay because of her company thoughtfulness of want the best for her. That is why if she find something better, the company will not hold her back. https://www.soompi.com/article/1253059wpp/iu-share...

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1

hiroonakamura Sunday, October 28, 2018 0
Sunday, October 28, 2018

thanks for the article! Soompi explained things much better

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-9

2NE1betterthanGG Saturday, October 27, 2018 1
Saturday, October 27, 2018

Only me think IU is overrated?

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1

aishajewel Sunday, October 28, 2018 0
Sunday, October 28, 2018

You singularly, yes.

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