Tiffany is the face of 'H&M's 'Autumn 2018 Divided Music Campaign'.
On September 12, global fashion brand 'H&M' announced that Tiffany is the new star for the 'Divided Music Campaign', which aims to support and empower emerging music talent. The K-pop star's collection for 'H&M' consists of cozy, warm-toned items perfect for the fall season.
On her new role for 'H&M', Tiffany commented, "I'm so happy to be part of this. To be back in America and seeing an Asian-American in this 'H&M' campaign really means a lot to me. I hope anybody who sees my pictures in the store or on social media will be like, cool, I can be like that, or that's inspiring. Because representation does matter."
Emily Bjorkheim, 'H&M's Head of Design Divided, also stated, "We're thrilled to have Tiffany as the new face of H&M Divided Music. The campaign was all about new adventures and with Tiffany in the beginning of her solo career, it was such a wonderful fit. She's also a natural in front of the camera, and she really made the cozy autumnal pieces come alive."
H&M wrote, "For Autumn 2018, H&M's Divided Music campaign stars Korean-American pop star Tiffany Young. Set against the windswept yet lush landscape of the Scottish Highlands, the capsule collection features cosy separates that are feminine but with a casual edge, and will be available in selected stores worldwide, as well as at hm.com, from the beginning of October."