In the ad, Suho appears in a sleek, gray suit and asks viewers, "0 or 1. Would you rather have nothing, or everything?" He follows with, "At 'Next In', we are looking for those who will change the world with me, Lee Yoo Chan."
It turns out, the entire ad, the 'Next In' Facebook page, and the company's website even, are all a part of Suho's upcoming drama, 'Rich Man, Poor Woman'. Previously, Suho was cast as the male lead in the new Korean remake of a popular Japanese drama of the same name. He will be working with Ha Yeon Soo, Oh Chang Suk, Kim Ye Won, and more.
According to the drama's staff, they "wanted to create a line of connection between the real world and the drama." Meanwhile, 'Rich Man, Poor Woman' is set to air some time this May.
What do you think of the drama's promo method?